Digital marketing houston seo is the advertising and promotion of businesses and their brands through digital media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile and even forms of traditionally non-digital media such as billboards and transit signs. Essentially any marketing press that is delivered electronically is considered digital marketing.
This leaves only various types of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing and advertising almost always has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency. Most digital mass media, including websites, interpersonal media and mobile advertising is much easier to track than traditional marketing press such as printing advertising.
For companies, many kinds of digital advertising are very low cost. Having bookkeeping certification, engaging customers in conversations through social mass media and e-mail marketing are low priced alternatives to print advertising and direct email. These digital channels are available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent consultants seeking new business.
For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of goods and services, gone are the days of thumbing through a phonebook to find them. Now, we whip out our mobile devices or head to our computers for answers – and we see them fast.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of mercedes benz houston or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.
Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and early childhood development. Looking for information, something or service is as quick and simple as searching on the laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital companies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments" and the very best digital marketing company will present the relevant information, service or product at the targeted time in the buying process.
Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies" who commonly focus on TV, radio and printing marketing.
Using Digital Media to Build Your Business and Brand
No matter what size your business is – large or small to medium sized business / enterprise (SMB or SME) – you can effectively market your business through low-cost digital stations. The foundation of your marketing efforts will be your website. Invest wisely in your website, and be sure that it does the following:
- Properly speaks to your target audience
- Can be found by searchers on top search engines
- Is up-to-date and easily navigable
- Provides multiple channels for customer communication
- Connects to other marketing efforts
It is recommended that you work with a professional web design firm that is skilled in web development and search engine optimization. Because your website is the foundation to and from which all other digital stations will lead, it should be considered one of your top business investments.